brands
L1
Our focus for two thousand thirteen was simple - to push further. To continue to destroy the tired, preconceived ideas of what snowboarding clothing should look like, fit like or feel like. For too long our only choices as snowboarders were ill fitting glorified nylon track suits derived from an archaic generic winter clothing paradigm. To death with these ideas... Burn down the old and rebuild anew and let individual creativity and expression ride free.
Our inspirations do not come from the mountain, but from the everyday world and streets that surround us. Vintage roadway Americana, timeless military cues, classic workwear - our hearts and loves are what inspire the clothing we make, the colors we choose and the fabrics we use. Every fit is hand tailored thru endless prototypes to ensure that every new jacket and pant meets the highest standards of our team. No detail is left untouched or untested. We use only the most premium fabrics - Washed denims, Oiled vintage canvas, heavy wale stretch twills to ensure that each style is as individual as the rider that inspired it.
